Website and e-commerce localisation
Product pages, checkout, customer service pages and multilingual SEO for international storefronts.
Sector: Fashion and luxury retail
Fashion and luxury localisation that keeps your brand voice
SILA Linguists® provides localisation for fashion houses, luxury brands and online retailers selling in new markets, with copy that sounds as considered in Paris, Milan, Dubai or Seoul as it does at home.
Fashion copy sells a feeling as much as a product. A literal translation of a product description or campaign line can sound flat, or worse, unintentionally funny. Shoppers are more comfortable buying when product information is in their own language, and many will leave a website that is not, so localisation directly affects conversion.
SILA Linguists localises the full range of fashion content: product descriptions, size and fit guides, lookbooks, press releases, campaign and influencer copy, and complete e-commerce storefronts. Our translators adapt tone, idiom and cultural references for each market and keep brand vocabulary consistent across seasons.
Practical and regulatory content matters too. In the EU, fibre composition on labels must appear in the official language of the country where the garment is sold, unless that country allows otherwise. We also interpret for trade fairs, buying appointments, supplier visits and retail staff training.
What this sector needs
Language challenges in fashion and luxury
Brand voice in every language
Copy must sound like the brand, whether it is playful streetwear or quiet luxury, rather than a word-for-word translation.
Accurate size and fit information
Size guides, measurements and fit notes must convert correctly between markets to reduce returns.
Seasonal speed
New collections, drops and sales mean large volumes of product copy with fixed launch dates.
Campaign and social content
Taglines, hashtags and influencer briefs need creative adaptation, sometimes a fresh line rather than a translation.
Labelling and compliance
Care labels, fibre composition and product safety information must meet each market's language rules.
Cultural sensitivity
Colours, symbols, imagery and names can carry different meanings in different markets and need checking before launch.
How we help
Services for fashion and luxury
Creative translation
Lookbooks, press releases, campaign copy and brand stories adapted by linguists with a feel for fashion writing.
Multimedia localisation
Subtitles and voice-over for campaign films, runway videos and social content.
Human-powered AI translation
Machine translation with professional post-editing for large catalogues of repetitive product data.
Interpreting for trade fairs and buying
Interpreters for trade fairs, showroom appointments, supplier visits and factory audits.
Cultural advisory
Pre-launch checks on names, imagery and messaging for new markets.
SILA Linguists®
SILA Linguists® for fashion and luxury brands: localisation, translation and interpreting
Our vetted, trained and qualified translators and copywriters can support fashion houses, luxury brands, online retailers and beauty companies selling in new markets, with copy that sounds as considered abroad as it does at home. Our website localisation team adapts product descriptions, size and fit guides, checkout and returns pages and campaign landing pages, with multilingual SEO so collections can be found in local search. Lookbooks, catalogues, press releases, show notes and influencer copy are handled through creative document translation, and large catalogues can use human-powered AI translation with brand-aware post-editing. Copywriters who know fashion and luxury write natively for each market, adapting tone, product names and cultural references rather than translating word for word.
Campaign films, social video and runway content go through multimedia localisation with subtitles and voice-over, built on accurate transcription. Care and fibre labels, supplier contracts and compliance documents can be supplied as certified translation where customs or authorities require it. Buyers and designers travelling to trade fairs, showrooms and factory audits are accompanied by travel and escort interpreters, and press events and shows can be supported by simultaneous interpreting. Our cultural advisory service helps brands avoid missteps in names, imagery and tone.
Fashion work often overlaps with our travel and hospitality, media and technology services. SILA Linguists® covers more than 350 languages and dialects, including French, Italian, Mandarin, Japanese, Korean and Arabic, for brands in the UK, North America, Australia, New Zealand and beyond. Unreleased collections and campaigns stay confidential under NDA and UK GDPR until launch. Retail staff training and showroom materials can be produced in the same project.
Questions
Frequently asked questions
Will the translated copy still sound like our brand?
That is the aim. We start from your tone of voice guidelines and examples, build a glossary of brand terms, and use the same linguists across seasons where possible.
Can you translate thousands of product descriptions quickly?
For large, repetitive catalogues we can combine machine translation with professional post-editing, while hero products and campaign copy are written by creative translators.
Do you adapt slogans or translate them literally?
Taglines and campaign lines usually need adaptation. We can suggest options for each market with back translations so you can see what each one says.
Can you provide interpreters at trade fairs?
Yes. We provide interpreters for trade fairs, showroom appointments and supplier meetings in Europe and beyond.
Get in touch
Tell us the language, the format and the date
Our bookings team will confirm the details with you and arrange the right linguist. Have the language (and dialect, if you know it), the type of assignment and the date ready.